Cycle Tourism


The Juno Beach Centre has been awarded the Accueil Vélo label since December 2020. This label is a national brand that guarantees quality, hospitality and services along the cycle routes for travelling cyclists.

Promoting eco-mobility around the museum and welcoming cyclists are priorities at the Juno Beach Centre.


  • Bike racks in front of the main entrance
              • Luggage / helmet storage facilities improving the comfort of the visit
              • Access to toilets and drinking water
              • Indoor and outdoor rest areas
              • Hot / cold drink and snack machines
              • Free brochures published by tourist offices
              • Sale of maps and books in the shop
              • Reception of tourists by permanent staff and guides. A warm Canadian welcome and answers to questions concerning the museum or local services (restaurants, etc.) The quality of the greeting is a priority for the Juno Beach Centre, recognized and promoted under the Qualité Tourisme label (a national brand) since 2005.


The Juno Beach Centre is located in Courseulles-sur-Mer, on the seafront in magnificent Juno Park. A natural setting where biodiversity and vestiges of the Second World War coincide. This territory is near or crossed by several major routes:

The Maple Leaf Route Cycling Tour. Departing from the Juno Beach Centre, the Tour continues through the Normandy hinterland and then heads north to the port of Dieppe. It also features additional tours – namely the American and British landing beaches, as well as the First World War Memorial at Vimy Ridge. The Maple Leaf Route Tourist Guide, on sale at the JBC store and online, is a 130-page book in colour that contains important information. There you will find maps with different routes, historical overviews, and detailed information about each tour and route.

The Vélo Maritime is a bike route from Roscoff in Brittany, to Dunkirk, on the Belgian border. This route goes through Courseulles-sur-Mer, near the Juno Beach Centre. This route crosses legendary sites such as the Pink Granite Coast, Mont-Saint-Michel and its bay, the Landing Beaches, the cliffs of Etretat, the Bay of Somme and the Opal Coast. It is an ideal cycling route for cyclists looking for an escapade, a challenge, and a cultural and gastronomic discovery.

The D-Day Landing Beaches route to Mont Saint Michel is located west of the Juno Beach Centre. This bicycle route guides cycle tourists in the footsteps of History and the Battle of Normandy. This section follows small roads allowing you to admire by bike the richness of the Bessin buildings and the landscapes of the Norman Bocage.

The Vélo Francette is a continuation of the Vélo Maritime near the town of Courseulles-sur-Mer. This 600km bike from Ouistreham to La Rochelle crosses Normandy, the Pays de la Loire and Poitou-Charentes.

There are many other bike routes in Normandy to discover Région NormandieCalvados Attractivité, Terre de Nacre Tourisme or Bayeux Tourisme.



The JBC project fits into the reflection of its territory for the development of the cycle tourism offer and follows the direction of the common interest for the development of sustainable and carbon-free tourism.

This is a genuine sustainable tourism development project if it is cooperative and collaborative.

The environmental plus: The development of soft modes of transport is, by definition, favourable to decarbonization and therefore supported and encouraged by public authorities. At the JBC, where many Canadian visitors have no other choice than to come by air, the development cycle tourism contributes to reducing the balance of greenhouse gas emissions.

The economical plus: The needs related to the practices of cycle tourism constitute an opportunity for local businesses and service providers to develop their services by seeking new customers. At the Juno Beach Centre, bringing many visitors is a permanent challenge and attracting more and more cycle tourists is a priority.

The social plus: Cycle tourism is tourism for all, inexpensive, practicable in all seasons and adaptable to people with disabilities.

At the Juno Beach Centre, developing cycle travelling is a commitment of the museum management to favour destination marketing anchored in true values with the hope of attracting visitors of tomorrow with high expectations of sincerity and quality.



The bicycle is an important symbol of the story told at the Juno Beach Centre. On June 6, 1944, folding bicycles were part of the equipment of some of the Canadian troops landing on Juno Beach. Upon entering the Juno Beach Centre, you will be able to discover one of these bikes with all its history.