Honouring Our Heroes / Thanking Our Supporters

| May 28, 2020


Create a digital commemorative badge to honour those whose service inspires you!

The Second World War was a necessary war.

Since 1940, Hitler’s Nazi forces and their allies occupied most of Europe. Their oppressive rule was inflicting suffering on millions of innocent civilians. Any form of resistance and opposition to this regime resulted in sanction, torture and execution. Democratic values were under threat and had to be restored.

Canadians did not stand by. They participated in the Normandy landings at Juno Beach to begin the liberation of oppressed people and participated in every theatre of war on land, in the air, and at sea.

1.1 million Canadians served in Canada’s armed forces during the Second World War. Some 45,000 lost their lives and 55,000 suffered physical wounds. Over one million civilians worked in vital war industries to support the effort on the home front. Each of them had a story to tell; now it is our turn to make sure those stories are never forgotten.

Canadians at the time were profoundly impacted by this war and their stories can now live on if we pass them on. These ordinary Canadians made extraordinary sacrifices and it is our duty to keep them alive and not forget.

Whose story will you tell to make sure they are always remembered?

Share your connection to the Second World War or any other conflict by purchasing a digital commemorative badge. Customize your badge to honour someone meaningful to you and post it on social media as a digital act of remembrance (use #RememberAlways). Badges shared in this fashion will be displayed on our commemorative badge wall.

Here are step-by-step instructions to create your digital commemorative badge:

  1. Make a donation to the Juno Beach Centre through our website or CanadaHelps page.
  2. Send us an email to jbca@junobeach.org (subject line “YOUR NAME, Badge Inscription”) with the inscription you would like to have included on your badge.
  3. The inscription should be no longer than 25 characters including spaces. Please also let us know if you would like an English or French badge.
  4. Receive and claim your badge via the email address you used to make your donation. It may take us a business day or two to process your request.
  5. Share your now personalized badge on social media using the hashtag #RememberAlways. Feel free to include photographs and stories of those you have chosen to remember.

This is what our first badge looks like. It marks the 76th anniversary of Canada’s role at Juno Beach as part of the D-Day landings that began the liberation of Western Europe.

The badges are two-sided. The front of the badge features our Juno Beach logo below the words “D-DAY – JUNE 6 1944”. Below the logo is the year the badge was issued along with a V for Victory, making 75 years since the end of the Second World War. Your personalized inscription is at the bottom of the badge, below the words “IN MEMORY OF”.

The reverse of our commemorative badge features “JUNO BEACH CENTRE” inscribed at the top with the year and the Centre’s Remembrance and Renewal memorial sculpture in gold. This memorial on Juno Beach was designed by Canadian artist Colin Gibson of Flesherton, Ontario. It acts as the centrepiece of commemorative ceremonies at the Juno Beach Centre on June 6th and Remembrance Day. Finally, below the sculpture, the words “REMEMBER TODAY, REMEMBER ALWAYS” are inscribed. These words capture the mission of the Juno Beach Centre; to always remember and commemorate the sacrifices made by all Canadians who were part of the Allied victory in all theatres of war and at home.

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Dispatches from Juno shares all the news, events, and stories from the Juno Beach Centre in France and Canada. Interested in contributing a story to the blog? Email the editor at jbca@junobeach.org.

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