From Vimy to Juno at the CMA

| April 13, 2017

On Friday 7 April, JBC Program Manager Jen Sguigna presented at the CMA alongside Warren Wilansky, founder of Plank Media.

The two gave a case study about digital-first programs, discussing the challenges and surprises they encountered in completing the first phases of the From Vimy to Juno Education Campaign.

They both agreed that working with a digital partner from the very beginning was a huge benefit to the process. By having them participate in the development of ideas, they are just as invested in those ideas, and they can contribute their own information to help better form grant applications.

They wanted to express to their audience that digital projects are important. Not everyone can reach our bricks and mortars museums, but that doesn’t mean we shouldn’t try to meet them.

From Vimy to Juno is a multi-phase campaign that helps to link two very important anniversaries – the 100th anniversary of the Battle of Vimy Ridge and the 75th anniversary of the Normandy invasion and D-Day landings on Juno Beach. So far, the campaign includes a travelling Canadian display, an educational web portal, and a temporary exhibit at the Centre in France. The JBC and Plank are currently developing a virtual museum exhibit, generously supported by the VMC fund.

For more information on the project and presentation, get in touch with Jen at

You can see the slides that accompanied the presentation here.

Dispatches from Juno shares all the news, events, and stories from the Juno Beach Centre in France and Canada. Interested in contributing a story to the blog? Email the editor at

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