Juno Beach Centre | Canada in WWII
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Project Financing
GOAL: $8,100,000.00

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Project Financing

The Juno Beach Centre Association has achieved its funding target for building the Centre. The Association’s funding goal was $8.1 million. In addition, the Association created a contingency account in order to pay for the additional costs of currency fluctuations and project items that were not originally forecast. The contingency account currently contains $2,000,000. Although the target to build the Centre has been achieved, the Association continues to accept donations. They will be used to improve the surrounding site for 2004 and fund the ongoing pedagogical mission of the Association. Bricks are still available for sale.
The following summarizes the funding provided to build the Juno Beach Centre.

French Government Funding:
Funding for the JBC was provided by the Conseil general du Calvados (457,357 euro), the Conseil Regional de Basse Normandie (457,357 euro), the Prefet de Basse Normandie (305,000 euro) and the Ministry of Defense (153,000 euro). The total was 1,372,714 euro or $2,196,342.

Canadian Government Funding
The Minister of Veterans Affairs provided $2,000,000, the Minister of Heritage $253,000, the Province of Ontario provided $1,000,000, the Province of British Columbia provided $1,000,000, the Province of Alberta $100,000 and other provinces lesser amounts. The total received was $4,418,000. The Minister of Veterans Affairs also provided $500,000 to assist with the cost of opening the JBC.

Contributions from Canadians & others
Donations from over 11,000 individuals and organizations across Canada raised $3,500,000. A large portion of that money was raised by Wal-Mart Canada Inc., who made a cash contribution of $1,500,000 as a result of their internal fund raising initiatives. These activities were undertaken by in store associates with help from local veterans. Wal-Mart spent an almost equal amount in directly supporting JBC fund raising activities including a prime time TV commercial. The balance of the funds were collected through the titanium brick program and a wide range of activities that produced anywhere from $100 to $100,000 in donations from individuals, corporations, cities and foundations.