The Juno Beach Centre Association (JBCA) is a Canadian non-profit charitable corporation that is governed by a Board of Directors based in Burlington (Ontario), Canada.

The JBCA owns and operates the Juno Beach Centre in Normandy, France.

The core purpose of the JBCA is to:

• Provide a tangible and fitting memorial to Canada's participation in WWII and recognize the emergence of Canada on the world scene;
• Remember and commemorate the sacrifices made by all Canadians who were part of the Allied victory in all theatres of war and at home; and
• Educate adults and children of today and future generations about the role of Canada in preserving the freedoms we are privileged to enjoy today.